Behavoural changes ie smoking censation

Behavoural changes ie smoking censation Behavoural Changes ie smoking censation This paper will talk about the Behavior Change Model of Health training or The Trans-hypothetical Model, (TTM) according to smoking suspension. As G. K. Chesterton once stated, â€Å"It isnt that they cannot see the arrangement. It is that they cannot see the problem.† Families, companions, neighbors, or workers, in any case, are frequently very much aware that the pre-contemplators have issues. Phases of Change Prochaska DiClement's transtheoretical model (1984,1986; Prochaska et al 1992) is significant in depicting the procedure of progress. The model got from their work on empowering change in fixation practices, despite the fact that it very well may be utilized to show that the vast majority experience stages when attempting to change or obtain practices. American clinicians, Jim Prochaska and Carlo Di Clement, End. Procedure of progress. Downloaded By: [Glasgow Caledonian University] At: 14:49 12 July 2009 4 ADDICTIONS NURSING NETWORKNOLUME 5, NUMBER 1,1993 In our examinations utilizing the discrete arrangement estimation of phases of progress, we ask whether the individual is genuinely aiming to change the issue conduct soon, regularly inside the following a half year. If not, the individual is named a precontemplator. Indeed, even precontemplators can wish to change, however this is by all accounts very unique in relation to expecting or genuinely considering change in the following a half year. Things that are utilized to distinguish precontemplation on the nonstop phase of progress measure incorporate â€Å"As far as Im concerned, I dont have any issues that need changing† and â€Å"I surmise I have flaws, however theres nothing that I truly need to change.† Resistance to perceiving or altering a issue is the sign of precontemplation . Splral Pattern of Change. Numerous New Years resolvers report at least five years of sequential promises before keeping up the social objective for in any event six months (Norcross Vangarelli, 1989). Backslide and reusing through the stages happen habitually as people endeavor to alter or stop addictive practices. Varieties of the stage model are being utilized progressively by conduct change authorities to research the elements of backslide (e.g., Brownell et al., 1986; Donovan Marlatt, 1988). Since backslide is the standard as opposed to the special case with addictions, we found that we expected to adjust our unique stage model. At first we conceptualized change as a straight movement through the stages; individuals should advance basically what's more, discretely through each progression. Straight movement is a potential however moderately uncommon wonder with addictive practices. Figure 1 presents a winding example that shows how a great many people really travel through the phases of change. In this winding example, individuals can advance from thought to arrangement to activity to support, be that as it may, most people will backslide. During backslide, people relapse to a previous stage. A few TERYINATION a YAHTENANCE PRECONTEYPLATIOW CONTEYPLATKJN PREPARATKJ relapsers feel like disappointments embanassed, embarrassed, what's more, blameworthy. These people become unsettled what's more, oppose contemplating conduct change. Subsequently, they come back to the precontemplation stage and can stay there for different timeframes. Around 15% of smokers who backslid in our self-change research relapsed back to the precontemplation stage (Prochaska DiClemente, 1986). Luckily, this exploration shows that the huge greater part of relapsers85% of smokers, for instance reuse back to the thought or arrangement stages (Prochaska DiClemente, 1984). They start to consider plans for their next activity endeavor while attempting to gain from their ongoing endeavors. To take another model, completely 60% of fruitless New Years resolvers make a similar vow the following year (Norcross, Ratzin, Payne, 1989; Norcross Vangarelli, 1989). The winding model recommends that most relapsers don't resolve perpetually around and around and that they don't relapse right back to where they started. Rather, each time relapsers reuse through the stages, they conceivably gain from their botches and can have a go at something else the following time around (DiClemente et al., 1991). On any one preliminary, effective conduct change is restricted in the total quantities of people who can accomplish upkeep (Cohen et al., 1989; Schachter, 1982). In any case, in an associate of people, the quantity of victories keeps on expanding progressively after some time. In any case, an enormous number of people stay in examination and precontemplation stages. Customarily, the more activity taken, the better the guess. Significantly more examination is expected to all the more likely recognize the individuals who advantage from reusing from the individuals who wind up turning their wheels. Contentions for and against End Affecting the individuals to change practices, for example, how they eat,excersice ,drink, smoke requires a drawn out commoitment however it is a procedure that they can sucseed. Attendants have a key task to carry out in impacting conduct of their patients, and wellbeing advancement ought to be install Upkeep: practice required for the new conduct to be reliably kept up, fused into the collection of practices accessible to an individual at any one time. Activity: individuals make changes, following up on past choices, experience, data, new abilities, and inspirations for making the change. Arrangement: individual gets ready to attempt the ideal change requires gathering data, discovering how to accomplish the change, finding out aptitudes essential, choosing when change ought to happen may incorporate chatting with others to perceive how they feel about the feasible change, considering sway change will have and who will be influenced. Examination: something happens to brief the individual to begin pondering change maybe hearing that somebody has made changes or something different has changed bringing about the requirement for additional change. PRECONTEMPLATION: changing a conduct has not been thought of; individual probably won't understand that change is conceivable or that it may bear some significance with them. Source: The Behavior Change winding from What do they need us to do now? AFAO 1996 ded in day by day practice. E following audit investigates and thinks about a portion of the significant speculations of conduct also, conduct change that might be appropriate to the improvement of powerful intercessions in movement conduct, including speculations and ideas from standard brain science, and the related sub-orders of wellbeing, relaxation, diversion, physical movement and exercise brain research. For a long time reasonable models of conduct change, for example, Banduras Social Intellectual Learning Theory (1986), Beckers Health Belief Model (1974), Azjen and Fishbeins Theory of Reasoned Action (1975); have been applied over a wide assortment of orders, including travel and street client conduct. Impressive consideration has been given in the writing to models of person conduct change fundamentally however considerably less consideration has been given to models or speculations that endeavor to comprehend conduct change inside gatherings, associations and entire networks. The structure of projects to arrive at populaces requires an comprehension of how those networks work, their obstructions and empowering agents to change, also, what impacts their practices when all is said in done. Stage Theories of Behavior Change Mounting proof proposes that conduct change happens in stages or steps and that development through these stages is neither unitary or direct, yet rather, recurrent, including an example of reception, support, backslide, and readoption after some time. Crafted by Prochaska and DiClemente (1986) and their associates have officially distinguished the elements and structure of organized conduct change. In endeavoring to clarify these examples of conduct, Prochaska and DiClemente built up a transtheoretical model of conduct change, which recommends that conduct change happens in five unmistakable stages through which individuals move in a repetitive or winding design. The first of these stages is named precontemplation. In this stage, there is no goal with respect to the person to change their conduct soon. The subsequent stage is called thought, where individuals know that an issue exists and are truly thinking about making some move to address the issue. Be that as it may, at this stage, they have not made a pledge to attempt activity. The third stage is depicted as arrangement, and includes both expectation to change and some conduct, normally minor, and regularly meeting with constrained achievement. Activity is the fourth stage where people really change their conduct, encounters, or condition so as to defeat their issues or to meet their objectives. The fifth and last stage, support, is the place individuals work to forestall backslide what's more, combine the increases achieved in the activity stage. The adjustment of conduct change and the evasion of backslide are normal for the upkeep stage. Prochaska and DiClemente further recommend that social change happens in a patterned procedure that includes both advancement and intermittent backslide. That is, even with fruitful conduct change, individuals likely will move to and fro between the five stages for quite a while, encountering at least one times of backslide to prior stages, before moving by and by through the phases of thought, readiness, activity what's more, in the long run, support. In fruitful conduct change, while backslides to prior stages definitely happen, people never stay inside the previous stage to Upkeep: practice required for the new conduct to be reliably kept up, consolidated into the collection of practices accessible to an individual at any one time. Activity: individuals make changes, acti

Uneasy vs. Uneased

Uncomfortable versus Uneased Uncomfortable versus Uneased Uncomfortable versus Uneased By Maeve Maddox I read the accompanying citation in a news record of a neighborhood city chamber meeting: Im uneased by the way that we have land in the city [that isn't zoned]. Most likely, the councilman intended to state that he was uncomfortable with the reality! On the double I started a Web search and found that this bizarre utilization of uneased isn't so far-in the millions, yet its out there in the thousands: I am uneased by statures, yet I love zip-lining for reasons unknown. I am by and by uneased by letting my child stroll to the front entryway without anyone else. They were uneased by your appearance and took a couple of days before becoming acclimated to seeing you about town. Its not in every case clear what uneased in the articulation uneased by is expected to pass on. In some cases, as in the councilmans citation, it is by all accounts utilized where uncomfortable would be informal, yet now and then it appears to mean awkward, in torment, or alarmed. In the accompanying section on an expert clinical site, any of the four could be proposed: A mammogram ought to never be excruciating. This regular origination is the explanation numerous ladies put off booking their yearly mammograms. On the off chance that you ever are uneased, educate your mammography technologist with the goal that they may reduce your uneasiness. Note: This illustrative citation contains other composing mistakes, yet for the time being, let’s simply consider uneased. The word simplicity can be either a thing or an action word. For instance: Miss Hannigan wanted an existence of simplicity. (thing) We respect help laborers who facilitate the enduring of displaced people. (action word) The action word (ease, facilitated, has facilitated) has obtained various implications since its most punctual OED reference: to offer straightforwardness to (1340) to soothe or help a weight (1374) to give simplicity of psyche (1385) to soothe the guts (1440) to unwind (1863) to make to fit (1891) to break in delicately (1892) The accompanying models (all in past tense) represent these implications: Joplin home facilitated vagrants situation Following counsel he had gotten from Pollard, Woolf had backed off on Seabiscuit, permitting his pony to see his opponent, at that point requested more effort.â The home loan advertise improved last quarter as request expanded and numerous banks facilitated their loaning guidelines for the most trustworthy borrowers, High contrast Ointment quicklyâ easedâ the tingling, consume and sting. The An E emergency hitting medical clinics everywhere throughout the nation could be facilitated if the desk work trouble was facilitated on family specialists. Defra hasâ easedâ restrictions on the development of creatures in England. The man slid the harmed foot into a shoe. The woodworker planed and facilitated the hauling entryway. The new senator facilitated the hopelessness of the individuals by bringing down assessments. Admitting to the untruth facilitated his still, small voice. Far expelled from the accommodations of indoor pipes, the individuals facilitated themselves in the hedges. A heart or a torment may go uneased, yet in standard utilization, individuals are uncomfortable with things that trouble them. Need to improve your English in a short time a day? Get a membership and begin getting our composing tips and activities every day! Continue learning! Peruse the Expressions classification, check our well known posts, or pick a related post below:Masters Degree or Master's Degree?26 Feel-Good Words8 Great Podcasts for Writers and Book Authors

The Silver Crown By Bernard Malamud Essays - Bernard Malamud

The Silver Crown By Bernard Malamud Doubt is a significant topic all through The Silver Crown by Bernard Malamud. This absence of trust isn't just legitimized by the conditions in the story yet additionally with the period the story was composed and the creators individual life. Albert Gans is an instructor whose father is dreadful sick with an obscure disease. Specialists are astounded and don't have the foggiest idea what treatment to recommend to their patient. Sincerely depleted Albert ventures out home to rest when he experiences an impeded young lady whom offers him some expectation. She gives him a card saying: Heal The Sick. Spare The Dying. Make A Silver Crown(Malamud 5). He follows the location on the card and meets a rabbi by the name of J. Lifschitz who offers him the opportunity to spare his dad by having a favored silver crown made for him. Albert tunes in to the rabbi as he lets him know of the forces of the crown. Energetically needing to support his dad, Albert asks about the cost of the crown. One is for 401 and the other is 986(Malamud 12) Lifschitz clarifies as Albert considers the choice he is going to make. In the wake of leaving the old rabbi to consider this offer, Albert asks why he was unable to see one of the crowns and trusts Lifs chitz is attempting to con him out of his cash. He at last is indicated one of the crowns is as yet persuaded he is being cheated out of 900 and eighty-six silver dollars. Albert turns out to be so dubious of his dealings with the rabbi that at last his doubt causes his own dads passing. The conditions in the book that lead Albert to accept he is being misdirected are various. Returning one night to search for the rabbi, Albert solicits a partner from Rabbi Lifschitzs about the silver crowns and his associate has no clue what Albert is discussing. This leads Albert to assume there is no silver crown. A couple of seconds after the fact Lifschitz shows up home wearing costly new garments. After observing this Albert is incensed and requests either the arrival of his cash or the silver crown in his grasp. Neither of which Lifschitz could create. Albert at that point flies into a wild free for all and condemnations his dad, the revile that executes him. Malamud being Jewish regularly utilizes his religion in his accounts and relates the significance of having confidence in God. The spot, which he set this story, was a downtown like the majority of his different works. The impacts of enduring are the essential issue to Malamud's fiction, his Jews represent all casualties and that his characters can't be effectively ordered as saints or scoundrels. It is never explained whether the rabbi is a pretender or in the event that he can perform supernatural occurrences. The passing of Alberts father can be viewed as an occurrence or the aftereffects of his children question in the old rabbi. Doubt is a hazardous feeling. It can make individuals make statements they will lament and cause annihilating occasions to occur. The impact of Alberts doubt drives him to die of losing his dad. I accept the exercise Malamud attempts to pass on is to have confidence and trust in God regardless of how unfathomable the result appears. English Essays

Guide for Patients History Taking - 1100 Words

Guide for Patients History Taking (Essay Sample) Content: Guide for Patients History TakingName: AuthorInstitution Date:IntroductionNursing as a profession contains challenging tasks that require a lot of concentration or reminders in order for an individual to have information at hand. Following the myriad challenges that nurses encounter in the fields of duty, the article author, Lloyd H, Craig S (2007) who is a principle lecturer in nursing practice, development and research. City Hospital Sunderland NHS Foundation Trust, Sunderland, and Stephen who is also a senior lecturer in nursing, Northumbria University Newcastle open type.The article was availed due to the necessity and uncertainty in the nursing staff due to forgetfulness and the monotony (being rubric to) lack of exposure to other nursing duties. In most cases, nurses conduct the diagnosis and patients to determine the diseases that are affecting the patients, as well as determine the level of infection, in patients. Evidently, nurses administer medication to patients and are accountable for guaranteeing that the welfare of patients is prioritized at all times (Lloyd Craig, 2007, p. 46).Therefore, nurses play a central role in ensuring that patients receive appropriate and quality treatment; as they help doctors in providing healthcare services to the public. The provision of effective health care to the patients largely relies on the quality, validity and soundness of information, which is corrected from patients by nurses to facilitate the process of treatment and diagnosis of diseases.This brief write up will summarize the steps and strategies of collecting information from patients to aid the treatment process. Further, the paper will evaluate evidence of the steps and strategies that are employed, by nurses to collect information from patients and end with a concise but summative conclusion (Lloyd Craig, 2007, p. 44).SummaryThe history of a patient is central in the structure and approach of intervention by doctors; thus the most essential aspect of patient assessment. This procedure of history taking grants a patient an opportunity to present the account of their disease or problem and nurses are mostly involved in this procedure.The process of collecting information from a patient is crucial in a hospital setting; as the medical personnel depend, on information from patient to design the treatment process; and circumstances that they encounter patients to ensure that they reap the entire vital information from a patient (Lloyd Craig, 2007, p. 59). The working environment should be accessible, convenient and safe for both the patient and nurse. Further, the nurse should observe professionalism and refrain from disrespecting a patient or ignore their belief systems (Lloyd Craig, 2007, p. 64).Effective communication is essential in taking the history of a patient and nurses should be equipped with competent communication skills, which enable them reap plenty of vital information from patients concerning the ir ailment. Therefore, communication is central in compiling a comprehensive patient history, and people with competent communication skills can manage to prepare a sensitive and systematic history while adhering to professional standards (Lloyd Craig, 2007, p. 104). Essentially, nurses should record the history of patient using the language and understanding of the patients, but not attempt to translate and employ jargons in the history of patients.Closed ended questions should only be applied when seeking specific and detailed information, which helps a nurse narrow down the symptoms of diseases and the period that the patient has suffered (Lloyd Craig, 2007, p. 106).Further, the article describes the process of taking the patients history. This process begins with introduction where the nurse states his name, gains consent of the patient and states his purpose (Lloyd Craig, 2007). Further, the structure and order of the history should follow a systematic and logical approach, which is approved by the nursing and medical texts.Patients are asked open questions first, and the open questions are followed by closed question, which are then followed by clarification of information gathered through restating the information collected to the patient for confirmation. A nurse should be keen to ask the patient for additional information that the patient might be willing to share (Lloyd Craig, 2007, p. 85).The Calgary Cambridge developed a frame work of consultation called the Calgary Cambridge Observation Guide, which structure the entire consultation between a nurse and a patient. According to this model, five stages can be utilized to summarize a patients history. The initial stage is planning and explanation, which is closely followed by aiding accurate understanding and recall (Lloyd Craig, 2007, p. 67).Further, the nurse should achieve an understanding that is shared by both the nurse a patient. The next stage is planning a decision making process, which should be shared, as well, and the last stage entails closing the consultation. Following the model proposed by Douglas et al (2005), history taking follows the following pattern (Lloyd Craig, 2007, p. 72).This stage is followed by enquiring the past medical history of the patient, which gives the nurse essential background information about the treatment and medication of the patient, in the past. Further, the mental healthcare of the patient is evaluated and recorded appropriately (Lloyd Craig, 2007, p. 55).Notably, the medication history should follow the mental health report to determine the category of drugs that the patient had been using if any, as well as the quantities taken (Lloyd Craig, 2007). The family history of the patient and the social history follow medication history ...

Divorce Is The Best Or Worst For Kids - 1093 Words

Marriage is the legally recognized union of two people in a personal relationship, usually a man and a woman. (Kunz, 2012) When we think of marriage, we usually think of a man and a woman with children living happily ever after. Sometimes this is not the case in some marriages around the world. Usually there are some struggle and difficulties in marriages that could end in divorce. Divorce is more of a normal thing, more than half of the marriages end up in divorce. (Weaver Schofield, 2014) This is quite a large number of divorces considering that there are millions of people that live in the United States. Divorce is not always the easiest solution when ending a marriage, along with divorce comes stress, psychological issues and†¦show more content†¦One theory that researchers conducted an experiment in which there was a sample of children with divorced parents and a controlled sample of children in married families. Researchers examined the difference between the two to s ee if there was anything different in both samples. The whole idea was to see if children in the different groups reacted or behaved differently whether their parents were together or apart. In the study, the researchers established that children with divorced parents did in fact have behavioral problems, inside and out. Researchers also found that even years after the divorce, it is still affecting the children involved. This stressor is the effect that divorce has on the children of the married couple who is getting divorced. This effect is ultimately high in most cases, which makes sense. Divorce impacts a lot of people in this world, and while people are divorcing left and right, they don’t take the time to see how it affects their children. The way this stressor can affect families is that the children that are in the middle sometimes have no say in what is going to happen. The stress that divorce has on children reflects in their actions and the way they act towards a c ertain parent. In some cases, children chose a side which results in the other parent feeling like a failure causing them to become stressed about that. The behavioral problem that affects the children results in the way that children act in the family. If a child is beingShow MoreRelatedMaking Children A Priority Essay520 Words   |  3 PagesOne of the worst things you could say to your child or children about divorce or separation is that it is the other’s fault, with Mom placing the blame on Dad, or vice versa. When a couple decides to divorce, it is the end of their relationship, and while each partner may go their separate way, when there are children involved it becomes an entirely different situation. While the parents may be divorcing each other, they are not divorcing their kids, and both parents still have an obligation to theirRead MoreEssay on How Divorce Effects Children686 Words   |  3 PagesHow Divorce Effects Children In our society families are divided everyday. The circumstances vary, but they still cause traumatic behavior towards those who are irate about their families separating. It seems to be a delimma for parents that no longer acquire each others company to be subjective about their separation, but what if children are involved. Parents have a tendency to make choices about their marriage with animosity and revulsion towards one another, but what about the siblingsRead MoreThe Value of Marriage and Divorce in Society vs. Biblical Times957 Words   |  4 Pages The Value of Marriage and Divorce in Society Vs. Biblical times The scriptural definition of marriage in the bible is â€Å"A holy covenant before God, which can also be an eternal relationship between a man and a woman.† (KJV) This simple definition is believed to be a controversial meaning in Biblical scripture. The dictionary definition of marriage from www.merriam-webster.com states that â€Å"Marriage is the state if being united to a person of the opposite gender/sex in a consensual and contractualRead MoreDivorces Have Negative Effects on Children Essay1050 Words   |  5 Pages In our nation divorce is a big part of life. Divorce is the legal dissolution of marriage or the termination of an existing relationship or union. Divorce starts with two adults but always ends up impacting the children in the biggest way. Sons and daughters of divorce often feel confused and abandoned, lose their family structure, and experience identity crisis. Many parents never bother to think of how divorce will affect their children. Children are impacted by divorce in multiple ways.Read MoreHow Children Are Affected By Divorce1445 Words   |  6 Pages How children are affected by divorce is a question of vast significance to your children and, of course, to you. Divorce delivers many losses for parents and for minors. Divorce means you want to abolish your marriage with your significant other. Divorce can make you believe that you are losing your whole family. Divorce could possibly mean losing your home, associates, and the loss of social status. For kids divorcing may mean losing their school, losing frequent contact with one of theirRead MoreDivorce Is A Normative Event1108 Words   |  5 Pagesthat could end in divorce. According to Weaver (2014), â€Å"In today’s world, divorce is a normative event, affecting approximately half of all marriages in the United States (U.S. Census Bureau, 2004.)† (p.39) T his is quite a large number of divorces considering that there is millions of people that live in the United States. Divorce is not always the easiest solution when ending a marriage, along with divorce comes stress, psychological issues and sometimes even strengths. While divorce is often hard onRead MoreThe Effects Of Divorce On Children And Females1554 Words   |  7 PagesTristina Arellanes Mrs. Hanson English 12 4 November 2014 Effects of Divorce The human species has evolved to make commitments between males and females in regards to raising their offspring, so this is a bond (Lancaster). This means that humans were not meant to be with one mate their whole life. People only stay by this tradition so that children can grow up with the bond of both parents and not have to leave full responsibility on one parent. Couples without children, however, stay togetherRead MoreSingle Parenting1619 Words   |  7 PagesNowadays, single parenting become the phenomenon of the time , which mean we can find a lot of children living with one their parents could be the mother or the father. There several reasons that cause single parenting such as; death of a partner and divorce of parents. In this paper I am going deeply in single parenting, I am going to caver the definition, history, causes, advantages and disadvantages of single parenting. Definition of single parent Single parent  isRead MoreGender Roles In Phyllis Schlaflys Who Killed The American Family1004 Words   |  5 PagesIn Phyllis Schlafly’s novel Who Killed The American Family she argues issues like feminism, divorce laws, and governmental incentives have ruined the traditional American family. Schlafly, a conservative woman and constitutional lawyer, was critical in her opinions, yet she made some good arguments in her career of speaking out. Throughout the novel Schlafly discusses her view on feminism, and her negative opinions on the toll it has taken on the country in the last few decades. She firmly believes

The Smartest Guys At The Room The Amazing Rise And...

â€Å"The Smartest Guys In the Room† the amazing rise and scandalous fall of Enron goes into great detail of what happens when a company has no ethics. It could be said that ethics was the last thing on the minds of the executives that worked at Enron. People employed at Enron cared about two things the stock price of the company, and the money they could put in their own pockets. This was what caused the fall of one of the biggest energy companies in the U.S†¦ Enron failing did not happen overnight it took years for all the players, and problems to pile up and bring the company to its knees. Some of the main players that are going to be in the spot light are Ken Lay, Jeff Skilling, and Andy Fastow their bad management and unethical behavior was†¦show more content†¦Lay CEO had big dreams of what Enron could be, he wanted to see the company grow to the biggest energy company in the world. More than that he wanted all the prestige that went with running a big and powerful company. Lay loved being in the spot light rubbing shoulders with the elite in Washington D.C†¦ He had dreams of one day taking a job in Washington maybe working for the President cabinet as Energy Secretary. He also loved the finer things in life such as the fleet of plains that Enron owned, and his three houses he owned in Aspen. Ken and his wife loved throwing huge parties for all the people of Houston. To keep this life style going Ken Lay needed a way to help Enron grow, he found it and a man by the name of Jeff Skilling was going to show him how to take Enron to the next level. Jeff Skilling was a numbers man that loved the stock market. He convinced Lay that Enron need to open a trading desk selling oil, and natural gas in an open market. Skilling only request was that he be allowed to use a different type of accounting and that was Market to Market accounting. Skilling told Lay this was the only way that the trading desk would work. Market to market accounting always the company to book the profits from deals now even if they would not see the money until years later in the deal. Enron then became about the deal, and what kind of money they could bring in for the company, and with market to market accounting it was the start of the

Business and strategic management Samples †MyAssignmenthelp.com

Question: Discuss about the Business and strategic management. Answer: Summary The approach of business expansion of UPS in India which was under the supervision of Ms Page had suffered a setback due to various aspect of rural India. The road ways of rural India, as compared to other developed countries where UPS was already functional, was not much developed yet (Jenkins Williamson, 2015). After the analysis of the economic scenario and the company, Ms Page devised getting into alliances would assist in resolving the problem that is faced by UPS in delivering its services in rural India. Making alliances with companies like Jet Air marked first expansion of the brand outside North India. The strategy of DHL could prove to be an effective approach for the business expansion of UPS in India more so in the rural India (Wheelen Hunger, 2017). The evaluation for the problem faced by UPS in delivering services in rural India initiates with the analysis of early history of UPS, common carrier rights, assessments of UPS Airlines, the involvement of aspects of public, synchronization of commerce, application of Hub and Spoke Model, the integration of brand and organizational culture of UPS and insights of transportation sector (Jenkins Williamson, 2015). In order to have business expansion, the company had to make association with Jet Air, second alliance with AFL Private Ltd which is a major holder of business operations in India in this sector. By following the business expansion strategy of DHL which was acquiring the Indian delivery company Blue Dart, clarity in both the segments of domestic and international market along with business operations in rural India can be identified. References Jenkins, W. and Williamson, D., 2015.Strategic management and business analysis. Routledge. Wheelen, T.L. and Hunger, J.D., 2017.Strategic management and business policy. pearson.